Kerrang!
Q
NME
Clash
HipHop
Word Up
WRG
Kerrang!:
Kerrang! Is a rock based magazine published by Bauer Media in the UK; the first issue was published on 6th June 1981. The magazine title refers to the sound made when strumming a guitar.
Bauer Media Group:
Bauer Media Group is a private company that was founded in 1875. They publish worldwide and have a large target audience as they publish many types of magazines (52 other magazines). In 2010 hey had a turnover of 2,129 million euros and turnover an average of 2 billion pounds each year.
Kerrang! Media types:
Kerrang! Radio 102.5 – Rock music radio station that broadcasts to the West Midlands Its target audience is aimed at teens/ young adults as well as an older rock audience.
Kerrang! Awards
Kerrang! TV –over 1.4 million viewers every month (585,000 are aged 16-34).
Kerrang! Tour
Kerrang! mission statement:
“Kerrang! Will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc., to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.”
Q:
Q is another magazine published by Bauer Media; it was first published in 1986. Q doesn’t have a specific target audience as it focuses on a number of different genres. Q was founded by Mark Ellen and David Hepworth and was originally to be called ‘Cue’ however; the name was changed to Q as it didn't want to be mistaken for a snooker magazine. Q maintains an audience by frequently giving away free items with certain issues.
Q Media Types:
YouTube Channel
Q Radio station
Q awards (annual awards show)
The Q target audience is both male and female; the readership is composed of 60% male and 40% female. Q is the UK’s number 1 actively- purchased music magazine.
Mission statement:
“Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now.
Every issue features agenda-setting star interviews, the month’s biggest moments in music, and fascinating investigations into the wider world of rock and roll. Each month Q’s comprehensive reviews section gives the last word on all the most important new releases and reissues – and feeds Q’s readers’ hunger for new music to enjoy.
Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read.”
NME (New Musical Express):
NME is published by Inspire, which is part of ICP Media; IPC media began in the 1950’s. ‘Inspire’ publish magazines targeted for males aged 20-30, suggesting that NME is predominantly aimed at men. NME started in 1952 and is based around the rock genre (Interviews, reviews and promotion of new indie rock music).
The readership of NME is 65.7% men (190,000) and 34.3% women (99,000) – Estimated June 2013.
NME has a unique feature, uncommon to other music magazines: A band index which replaces the contents page. The band index is a list of bands that feature in the issue; listed alphabetical order.
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